4 Ways to Make Your Real Estate Listings Stand Out

Real estate listings are often the gate keepers to the start of a successful transaction. If your listing doesn’t meet current home buyer’s standards it’ll be passed by. This is why it’s so important to make sure your real estate listings stand out. Here are four easy ways:

Lights, Camera, Action

Now more than ever, aesthetically pleasing images are a must when it comes to engaging potential real estate buyers. Never underestimate the power of a good image.

According to redfin.com, “Home listing photos are the virtual introduction of a property to the online real estate market. These visuals enable potential buyers to explore your home’s layout, features, and ambiance from the comfort of their screens. Clear and well-captured photos can highlight a property’s best features, create an emotional connection, and entice viewers to learn more. In contrast, poor-quality or unappealing photos can turn potential buyers away before they even consider visiting the property in person.”

When taking photos or videos for your listings, consider investing in either a professional photographer/videographer or in the same equipment they use. If your images and videos stand out, it’ll guarantee more views and more interest—which means more business!

Descriptions Matter

Yes, we know that in this day in age a lot of words can be hard to digest. However, words can also be your best friend in real estate listings! Here’s some tips for good real estate descriptions:

• Don’t be too wordy. Highlight the key points but use language your target audience can relate to.
• Use formatting that’s easy on the eyes—bullet points can make the content easier to read.
• Mention upgrades, brands or unique features.
• Don’t use words that make buyers turn away.
• Pay attention to your grammar.

Zillow.com says, “Listing descriptions are an essential part of real estate advertising, and a well-written one can help your house stand out from all the other listings in your area. Remember, your real estate listing description won’t just show up online — it’s what will be used on flyers, social media, open house materials and more.”

Showcase Uniqueness

Every home you list has its own story to share. It’s your job to make that story compelling. One way to accomplish this is by showcasing the property’s uniqueness. What is it about this home that makes it special? Make a list of all the features your target buyer would be drawn to and put those front and center in your listing.

By highlighting the special parts of a property right up front, you’ll end up with more views and interest. Pair that with great images, video and description and you’ve got a recipe for success!

Put Social Media to Work

Real estate and social media go together now more than ever. And to effectively sell a home in today’s real estate market, social media should be part of your listing strategy. Once your listing is created, social media is a great avenue to showcase it to the masses. Here are some of the social media sites you should be posting your listings to:

• Facebook
• Instagram
• YouTube
• TikTok
• X

When highlighting your listing, you will want content to back it up. Here’s some ideas for content to engage viewers.

• Film a day in the life of: Follow yourself around in a short video (perhaps you highlight the property in your listing and link it with the video.) This will give your followers an inside-look into your job and personality.
• New listings and open house alerts will engage your viewers and pique curiosity.
• Highlight any home you just sold by appealing to the nosiness of followers.
• Dream house alert: your new listing is someone’s dream house, so scream it from the rooftops!
• Don’t forget hashtags. When doing all these posts look for trending hashtags to keep your content in the mix of the search engines.

There are so many great ways to make your real estate listings stand out from the competition. Sometimes it’s about stepping outside the box and trying something new. But you should always focus on the areas you know will reel viewers and potential buyers in. Happy listing!

Velocity Title Moves Your Business Forward

Velocity Title supports the real estate industry with a comprehensive line of title services that add value to each and every transaction. At Velocity Title, Our Personal Support Makes You Look Good Every Time! With a focus on the best CUSTOMER EXPERIENCE, Velocity Title incorporates leading title TECHNOLOGY and EXPERTISE into every transaction—enabling the final step in the home buying and investing process to be EASY, EFFICIENT and INFORMATIVE. For the perfect settlement experience every time, click here or contact us today!