How to Grow Your Real Estate Business with Video Marketing

One thing is for certain, video marketing is a key component to a successful real estate business strategy. People love video because it gives them visual gratification—especially in real estate! Here are some ways you can increase your real estate business with effective videography.

Let’s Capture Some Attention

Video is an awesome way to get the attention of potential real estate clients or partners. Of course, the obvious is a video tour or showing of a home. But what about personal video marketing? There are so many options to capture the attention of your target audience. Here are some of our favorites:

• Video Insights: Make a quick 30 second video where you talk about a topic you know A LOT about. This showcases you as an expert and will create a feeling of trust in your abilities.
• Highlight Reel: How about a video with some pictures and quotes from happy clients that have worked with you in the past? Throw in some fun music and you’ve got an awesome highlight real to share!
• Video Q&A: Ask some colleagues or potential clients to share their most pressing questions. Then record yourself answering them (and give the person who asked a great shout out)!
• Video Behind the Scenes: We all know how reality TV has taken over. So, use that to your advantage and make a video of you behind-the-scenes at work, or at a showing, or even outside of work. This will help make you more relatable and pique some interest.

Videos Need to Look Legit

Now that we know some ways we can use videos to increase our business, what type of quality do they need to be? Well, the good news is most of us have smart phones that actually offer some really great video recording capabilities! Be sure to use a landscape setting, and maybe even get a selfie stick if you plan on including yourself in the video and not having it shake too bad.

If you decide to use an actual camcorder, one tip is to ensure you have good lighting. Invest in a ring light or a back light to give the subject a better view of what you’re showing. You can also use apps like Clips app to edit your videos and make them look more polished.

Where to Send Your Videos

Once you’ve created your masterpiece, what do you do with it? There are several places you can post your videos to attract attention and generate business. Here are our favorites:

• Social media: Instagram, Facebook, TikTok, X, etc.
• Text the video: If you have some potential clients you’d love to connect with, send them your video!
• YouTube: Get a channel if you don’t have one, and start promoting your videos and your business!
• Email: You can always email your video as a way to increase your brand and marketing strategy.

Video marketing can be an awesome resource for real estate professionals, and not just when it comes to showings. Take advantage of this important marketing tool and see how it can grow your business!

Velocity Title Moves Your Business Forward

Velocity Title supports the real estate industry with a comprehensive line of title services that add value to each and every transaction. With a focus on the best CUSTOMER EXPERIENCE, Velocity Title incorporates leading title TECHNOLOGY and EXPERTISE into every transaction—enabling the final step in the home buying process to be EASY, EFFICIENT and INFORMATIVE. To learn more, visit our website or contact us today!