Real Estate Insights: How to Increase Your Qualified Leads

Focusing on attracting qualified real estate leads should be a top priority if you want to continue growing your business. A “qualified” lead in real estate is someone who meets the top characteristics you look for in a client. Here are four ways you can increase the qualified leads you bring in:

Let Your Personality Shine

Typical communication efforts aren’t always going to connect you with the ideal target audience. When it comes to real estate agent lead generation strategies, showcasing your personality is a way to stand out amongst your competitors. No matter what medium you’re using—video, blogging, email marketing, even lead capture forms—it needs to showcase your personality, be honest and authentic. That’s what sets you apart from your competition.

Take Your Videos to the Next Level

Video marketing is no longer just a “nice to have.” Add in the dominance of social media in real estate, and there are now more outlets than ever for real estate professionals to post their videos. By utilizing video marketing strategies the right way with the right equipment, and in the right platform, you have a better chance of engaging the qualified leads you’re looking for. Here are some video ideas:

• Virtual tours that use videography to their advantage
• Educational videos on topics that matter to your audience
• Videos introducing yourself or a “day in the life of”
• Videos of you with happy clients that meet the criteria of those you’d like to attract

Create Confidence in Your Brand

With so many people using virtual options to connect with real estate professionals, it’s important to do what’s necessary to help them believe you are who you say you are. The Internet, which is an incredible repository of information, is also full of disinformation, scams, etc. Hence the immeasurable value of social proof.

Testimonials, videos of happy clients, reviews—and yes even videos of yourself out and about in the community—all deliver peace of mind to potential clients that you are running a legitimate business and a great agent. These efforts will make it easier for your ideal lead to have confidence in you and turn into business!

Words Matter, So Use Them

In today’s real estate industry, blogs and email marketing are something we are all familiar with. And the truth is, these avenues continue because they work! When executed correctly, blogging and email marketing deliver the perfect recipe for lead nurturing and lead generation. To get visitors to your site, you need to create fresh, compelling, SEO-optimized content that features local-market information that your pool of ideal potential clients would search for.

Once you have them on your site, you need to get them to take the next step: fill out a lead capture form, or even use an AI chatbot to reel them in. Remember what we said about personality—it’s the key to every real estate lead generation strategy. Put some personality into your lead capture strategy.

Your email marketing must also deliver something of value: alerts about newly listed or sold properties, more educational (and engaging) content, testimonials, some of your new awesome videos, etc.

Qualified leads are so important to the success of real estate professionals. By following the above tips, you can work to develop a strong strategy for attracting, engaging and retaining the type of clients you’re looking for.

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